maria orciuoli

Maria Orciuoli’s work explores evolving forms of agency, resilience, and personal freedom within increasingly systematized realities.

Her latest video work 4everfeed (2023–2024) compounds self-staged clips, text-to-speech voiceovers, fragmented monologues and AI-generated advertising scripts to explore themes of exhaustion, algorithmic governance, and the human search for a better life. The piece is structured around the figure of Alessia_3K, an AI-generated persona performed by the artist, as she reconfigures her appearance in the quest for self-definition. Operating within the aesthetic of unsteady phone camera quality, sudden cuts, and jittery, scrolling montage pace, the imagery is disorienting, with sound effects and sped-up songs evoking cognitive overload and fatigue. The narrative draws on pop culture tropes and personal anecdotes. Rooted in a three-month performance guided by TikTok’s Creative Assistant, Orciuoli allowed the algorithm to dictate a series of hyper-stylized vignettes, shifting between references—from medieval handmaids reimagined for fast fashion to uncanny avatars. Here, the act of creating an artwork becomes indistinguishable from the labor of producing content. The video plays with augmented reality, animation, and live-action scenes, each rendered through the platform-native filters. As a resonance to the dataset driving the platform’s intelligence, Alessia_3K’s selfhood becomes a recursive loop of inscription and erasure, a poetic emergence between unconscious forces and autonomous drives. Through its structure, 4everfeed captures the intellectual curiosity, the allure of transformation, and the affective dimension of platform labor—forms of attention that carry their own endearment and economy.

Somewhere between critique and complicity, Orciuoli runs KO-HUM, a communication agency amplifying voices across music, art, and new media. She currently moves between Linz, Berlin, and her native Italy.